The FFF Framework: How to Prioritize your Goals Instantly

I've GOT to tell you about this bear I just found out about.


Actually, make that a Polish Nazi-fighting bear.


His name was Wotjek (which apparently means "joyful warrior" in Polish), and he ruled. He also LOVED eating cigarettes.


Wotjek the bear

Wotjek was taken in by Polish troops during World War 2, and quickly became a Private in the Polish military (yes, with an official rank and paycheck) to circumvent the laws that prevented animals from being on the front lines.


He wasn't just any bear, though. He was a super smart bear. You see, Wotjek not only discovered a spy in a Polish military camp, but he also helped allied troops carry much-needed artillery shells to their respective place during a siege - all of his own volition.


After the war, he even helped Polish refugees by carrying logs and materials to help those who were displaced by all the fighting.


What a good bear!


While Wotjek was, in fact, a bear, he didn't have to be friendly to the Polish troops, or really even do much of anything. No one would have been surprised if he just slept all day. But, in his own bear way, he made his choice to be helpful to those around him.


And when it comes to our goals, especially new years resolutions, we have tons of choices of what we should be focusing on.


We often have so many goals that we create gigantic, unachievable lists… or maybe we don't set any goals at all, finding the whole process to be too daunting to even begin.


So let's cover a way to create and focus our goals ultra quickly.


Here's what we're going to cover!

Part 1: What the FFF Framework Is

Part 2: How to use it

Part 3: Extra considerations to take into account


Back in 2015, I had the honor of meeting Derek Sivers

Who, if you don't know, was the founder of CDBaby (which was basically the way every indie artist sold their music before iTunes), that sold his company for $22 Million and donated 100% of it.


Not only is he a great guy, he's also a modern day philosopher with a ton of fantastic advice on how to live a fulfilling life.

The wonderful Derek Sivers

Derek gave me this great goal-setting idea

Which is what the FFF Framework is built up out of. He didn't call it that, but we might as well add a fancy name, right?


This framework is outlined by three key desires: Fame, Freedom, and Fortune.


Most of us want all three in some way shape or form. But, before we dive into achieving any of those, let's cover what each of these can mean in depth.


The FFF Framework in all its glory

Fame can certainly mean filling auditoriums and winning Grammys

It can also mean having some small level of "domain fame." For example, maybe you walk into PAX and everyone will know who you are, or you're a Youtuber that never shows your face, but everyone knows your videos.


It could even mean having a small-but-dedicated following on a blog where you show people how to eat an entire chocolate orange in one sitting.


…That's my idea please do not steal™™™


Many people think that everyone who's famous is automatically rich, which could not be further from the truth. That's why Fortune has its own entirely different category.


Fortune is exactly what you think it is

It's optimizing for income.


For example, a musician might cater more towards building services for other musicians, say yes to more gigs, get sponsorship deals, work as a ghostwriter, start a company, have goals centered around building intellectual property, would take classes on negotiation skills, focus on a certain tier of clientele, etc. to maximize their income.


They may not be famous for what they do, but they'll certainly make a killing.


Think of it another way: We usually have no idea who does the low-level programming for the operating systems we use every day, but we can be certain that those people make a good amount of money.


Still, to some of us, fame and fortune aren't as appealing as having complete control over our time.


And that's where Freedom comes in

This is where we have more control over our time and days then either of the other two categories. We may not make as much money, and perhaps no one will know who we are, but our lives are far far less hectic than most other people's.


For example, I have plenty of friends who travel the world most of the year. They may not be living in luxury, but they also don't have many obligations that are tying them down, either. I'd say the vast majority of creatives I know skew towards the Freedom category more than anything else.


All of the above are, of course, just some examples. There are countless other ways to get to where you want.


The thing is, as Derek told me

Most of us focus on all three of these ideals at the same time, and thus get nowhere. When we're not optimizing for anything, our results tend to be less than satisfactory.


Instead, we need to focus on just one of these three categories and forget about the others (for a while, at least).


Most of us just stay in the middle, thus getting unsatisfactory results